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Every project has two versions. Having created this, I was able to demonstrate to you my ability to adapt to whichever aesthetic we choose in the future that is best for Fashion Nova's target audience.
I created these versions based on my observations of the brand online over time and my recent research. Should I advance to the next round, I'd be interested in diving into the brand book.
VERSION 1
The goal is to maintain brand essence, but with an elevated appearance. Fashion Nova can evolve to a more elegant aesthetic without losing its essence of being accessible, inclusive, feminine, and edgy. In this version of the project, the typography, color palette, and layouts are more elegant, similar to those used by Net a Porte, Balenciaga, Acne, or Vogue.
Project 1 - Promo Banners
Project 2 - Instagram Stories
Project 3 - Email Marketing
VERSION 2
The second version uses the same aesthetic as the brand is currently using. It is bold, trendy, edgy, and sexy. Utilizing design elements geared towards a younger audience, such as: collages, cut out e-commerce images, and more bold animations.
Project 1 - Promo Banners
Project 2 - Instagram Stories
Project 3 - Email Marketing