Context: Luxury swimsuit and lingerie brand for confident empowered woman. Made in Colombia based in Los Angeles.
Branding - Web Design - Email Marketing - Art Direction & Production - Collateral Designs.
CURALLI
My role as a lead designer started with creating a brand strategy, but soon I began wearing multiple hats and seamlessly transitioned between various roles such as web developer, art director, content creator, providing marketing advice based on analytics, and leading the design and development of 360 advertising campaigns (social media, digital advertising, email, landing pages, video).
Web Design
The brand started with a Squarespae costume site and we transfer to Shopify for a broader reach in marketing features and inventory.
Website
Email Marketing
Based on business goals, we customized over 40+ email campaigns, automated welcome campaigns, abandoned cart campaigns, and review campaigns.
Art & Creative Direction for Brand Campaigns
“Fierce“
Unleash Your Wild Side. We invite you to embrace your inner wildness, let go of inhibitions, and celebrate your fearless spirit this summer. Based on the swimsuit designs, I had to come up with a concept. All types of assets used for marketing and promotion in social media will be based on this concept. Photography, videos, and graphics for email marketing and branding for editorial and e-commerce purposes.
