KLYR
Art Direction Photography, Web Design, Social Media Design, Collateral Graphics /Photography Credits: Natalie Costello
Context: Klyr is an alcohol brand that specializes in white rum. Their mission is "to redefine rum by disrupting the industry".
As a senior graphic designer, I worked on the visual branch of the brand strategy aiming to: redesign the website, conceptualize new photography assets, and establish the tone of their social media aesthetics.
Web Design
Designed based on the business goals and user-centered design principles for the developers to redesign the current website. Wireframes and front-end design were created using Figma.
Social Media
Developed a visual aesthetic that was cohesive with the brand and resonate with audience. From color palettes that evoke power and luxury to images that tell a narrative of uniqueness.
